Ref Id: HREZ-11339
Published Date: May 6, 2026
Job location: United States
General information
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The Manager, Consumer & E-commerce Performance is responsible for owning the measurement, analytics, and performance optimization engine across Valpak and Clipp's consumer-facing and e-commerce experiences, including Clipp.com. This role ensures consumer marketing operates as a performance-driven organization, with trusted KPIs, e-commerce funnel and revenue analysis, lift measurement, and test-and-learn discipline, and by translating performance insights into actionable recommendations that that drive consumer growth, advertiser outcomes, revenue expansion, and EBITDA.
Responsibilities:
- Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals.
- Design and maintain weekly executive dashboards for senior leadership.
- Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes.
- Partner with analytics, finance, and engineering to ensure clean instrumentation.
- Establish and manage a test-and-learn framework across consumer touchpoints.
- Translate performance insights into executive-ready narratives and case studies.
- Evaluate emerging analytics tools and best practices.
- Analyze product sell-through and make strategic recommendations for optimization
- Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization.
- Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance.
- Other duties as assigned.
Required Qualifications:
- 3-5 years of experience in consumer performance marketing, e-commerce, analytics, or growth strategy
- Experience building KPI frameworks and executive dashboards
- Strong understanding of attribution and incremental lift measurement
- Experience with GA4 or similar analytics platforms
- Email and SMS program analysis and optimization
- Advanced Excel and data analysis skills
- Strong communication skills
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About
ValpakClipp helps local businesses grow by connecting them with customers through smart, data‑driven marketing solutions. We combine the strength of trusted local presence with modern digital and print strategies to deliver measurable impact. Our teams are entrepreneurial, collaborative, and deeply invested in helping small businesses succeed. If you’re looking for meaningful work, real ownership, and the chance to make a local impact every day, you’ll feel at home here.
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Manager, Consumer & E-Commerce Performance application
