Senior Brand Manager

About the Role

We are seeking a Senior Brand Manager to lead one or more priority consumer healthcare brands within a fast-paced, entrepreneurial marketing organization. This role is responsible for driving brand growth, managing P&L performance, and executing integrated marketing strategies across both traditional and digital channels.

The ideal candidate is a modern, data-driven marketer who can operate in a resource-constrained environment while delivering strong commercial results. This role requires a balance of strategic brand leadership and hands-on execution, with a strong emphasis on digital-first marketing and cross-functional collaboration.

You will work closely with internal teams, agency partners, and sales stakeholders to build brand equity, grow market share, and deliver measurable business outcomes across retail and e-commerce channels.

What You'll Do

• Lead development and execution of annual and long-range brand plans aligned to P&L targets
• Own brand performance including forecasting, budgeting, and financial planning
• Manage advertising, promotional programs, and consumer research initiatives
• Execute and optimize integrated marketing campaigns across digital and traditional channels, including:
  • Paid Social, SEM, SEO
  • Influencer and Organic Social
  • Content Creation
  • Connected TV, Streaming TV, Programmatic Video & Display
• Analyze market data to identify consumer trends, category insights, and growth opportunities
• Translate insights into actionable brand strategies and marketing plans
• Partner with Sales and Category Management to support retail and e-commerce execution (Amazon, Walmart.com, etc.)
• Develop best-in-class retailer presentation materials and brand storytelling assets
• Manage external agencies, vendors, and internal cross-functional teams to execute brand initiatives
• Monitor competitive activity and identify opportunities for differentiation and growth
• Ensure disciplined timeline, budget, and performance tracking for all brand programs

Must-Have Skills and Experience

• Bachelor's degree in Marketing, Business, or related field (MBA preferred or equivalent experience)
• 8+ years of experience in brand marketing or consumer marketing roles
• Prior experience in CPG, personal care, health & beauty, or consumer healthcare strongly preferred
• Strong experience managing brand P&L, forecasting, and annual planning
• Demonstrated experience executing digital-first marketing campaigns across paid and organic channels
• Strong analytical skills with ability to translate data into insights and action plans
• Experience working with cross-functional teams and external agency partners
• Strong communication, storytelling, and presentation skills
• Proven ability to manage multiple priorities in a fast-paced, entrepreneurial environment
• Strong business acumen with a results-oriented mindset

Nice-to-Have Skills

• MBA or advanced degree in Marketing or Business
• Experience in DTC and/or omnichannel CPG environments
• Experience with Amazon and Walmart.com marketing ecosystems
• Background in consumer healthcare or OTC products
• Experience in high-growth or resource-constrained environments
• Strong understanding of modern digital media ecosystems and analytics tools

Who You Are

• A strategic brand leader who can think long-term while executing day-to-day
• A data-driven marketer who turns insights into action
• A collaborative leader who influences across marketing, sales, and external partners
• A strong communicator who can simplify complex ideas into compelling narratives
• A hands-on operator who thrives in fast-moving, entrepreneurial environments
• A results-driven owner of brand growth and financial performance

Additional Details

• Salary Band: $145,000 – $175,000 + bonus
• Work Schedule: Mon-Fri (Hybrid – Onsite Tue/Wed/Thu, Remote Mon/Fri)
• Work Environment: Tarrytown, NY
• Travel: Up to 10% (North America)
• Must be authorized to work in the U.S. (no sponsorship available)
• Moderate travel and standard office environment
• Full benefits package including medical, dental, vision, 401(k), PTO, and holidays