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Senior Product Manager
Ref Id: HREZ-10105
Published Date: Apr 3, 2026
Department: RnD
Job location: New York City, New York, United States
Job ID: 2719457
Employment type: Full-time
Number of openings: 1
General information
Ref Id: HREZ-10105
Published Date: Apr 3, 2026
Department: RnD
Job location: New York City, New York, United States
Job ID: 2719457
Employment type: Full-time
Number of openings: 1
Description

Senior Product Manager - Direct-to-Consumer (DTC)

Location: New York City

About the Role:

We are seeking a highly motivated and experienced Senior Product Manager to lead the product strategy and execution for our direct-to-consumer (DTC) initiatives. In this role, you will be responsible for defining and delivering innovative product experiences that drive customer acquisition, engagement, and retention. You will work closely with engineering, design, marketing, and sales teams to bring these products to market and ensure their ongoing success.

Responsibilities:

  • Product Strategy & Roadmap: Develop and maintain a comprehensive product strategy and roadmap for the DTC product line, aligned with overall business objectives. This includes identifying market opportunities, conducting competitive analysis, and understanding customer needs through research and data analysis.
  • Product Definition & Execution: Translate the product strategy into detailed product requirements, user stories, and acceptance criteria. Work closely with engineering and design teams to ensure that the product vision is realized and that products are delivered on time and within budget.
  • Prioritization & Trade-offs: Effectively prioritize product features and initiatives based on their potential impact, feasibility, and alignment with business goals. Make informed trade-offs when necessary to ensure that the product roadmap remains focused and achievable.
  • Data Analysis & Optimization: Continuously monitor and analyze product performance using key metrics. Identify areas for improvement and implement data-driven optimizations to enhance the user experience and drive business results.
  • Collaboration & Communication: Effectively communicate the product vision, strategy, and roadmap to stakeholders across the organization. Collaborate closely with cross-functional teams to ensure alignment and successful product launches.
  • Market Research & Customer Insights: Conduct ongoing market research to stay abreast of industry trends and emerging technologies. Gather customer feedback through surveys, user interviews, and usability testing to inform product development decisions.
  • Product Evangelism: Serve as a product evangelist, both internally and externally, to promote the product vision and value proposition.


Qualifications:

  • Proven experience in product management, with a strong focus on direct-to-consumer (DTC) products.
  • Demonstrated ability to define and launch successful products that drive customer acquisition, engagement, and retention.
  • Excellent analytical and problem-solving skills, with a data-driven approach to decision making.
  • Strong communication, interpersonal, and presentation skills.
  • Ability to work effectively in a fast-paced, collaborative environment.
  • Experience with agile development methodologies.
  • A passion for creating exceptional user experiences.


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


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